![]() Selling, in my opinion, is the most beautiful profession because of what it requires to be good at it. It’s also the same obligation to not sell something just because I can. I also learned very early on that if I have a good solution for something and somebody has a real problem that feels like they don’t have a solution for, then it’s an obligation for me to communicate my solution in the best way possible. That allows me, the company, to also then turn around and buy groceries and food, which employs people and spends money, which then spends more money for other people and spends more money. To me, if I sell a product someone spends money. I was taught about sales early on and that it was what makes the world go round. How did you feel about sales before and then at that early stage? It’s like sales is a bad word or something that you don’t necessarily have to do, hopefully, and people come to you if you’re good at what you do. A lot of people feel very uncomfortable even around the concept of sales. How did you feel about sales? It sounded like you were excited by that idea when the executive gave you that feedback. Prior to that time, did you have any sales experience? That was probably one of the best things that serve me in how you sell an idea. ![]() What I wanted to do was learn how to sell a difficult idea. Here we’re convincing them to change their lifestyle and spend $2,500 on what we call kitchen jewelry. Normally, people have hand-me-down cookware or they get something at a wedding. One, massive amounts of rejection but learning how to sell a very difficult high-end idea, which is you got to sell. Going through that whole process was perfect for me. At first, it was Royal Prestige and then moved over to a company called Saladmaster. If you have a good solution for something and somebody has a real problem that they don't have a solution for, then it's an obligation for you to communicate your solution in the best way possible. I got a job selling cookware door to door. If you learn how to sell, you’ll always be employed.” For me, eighteen, being coachable and raw in every way, being rejected and having a difficult journey through basketball I guess, prepared me for that. I said, “What’s the one thing that I got to do to be in your shoes when I get older?” He looked at me, smiled and said, “You learn how to sell. I got a chance to talk to an executive to whom I asked one question. Once I got cut, long story, I was devastated. Here I was thinking that I had this career ahead of me in basketball and had the discipline, hard work and work ethic. I got cut from the basketball team when I was eighteen years old in college, my sophomore year. Before you started speaking on stages and doing what it is that you do, what were you doing? Get started or even before that, where did things begin? You also have a new book that is Amplify Your Influence: Transform How You Communicate and Lead. You’ve gone on stage in front of these organizations or worked with them but companies like Coca-Cola, Microsoft, Wells Fargo, Verizon, Cargill, 3M and many more. My understanding of what you do and what I want to dive into our conversation here is taking the application of brain research, combining that with leadership development, employee engagement and sales training and you’ve helped many well-known organizations. You’re the CEO of where people can find out more about you. ![]() You are an author, speaker, consultant and coach. I’m very excited to have join me Rene Rodriguez. There are a lot of nuggets in this episode that you won’t want to miss, so listen in to learn all about it. Rony talks about what you need to expect when working as a public speaker, what you can gain from it, and what you need to work on to succeed. He also lets us in on what it’s like to work as a keynote speaker and offers advice for those pursuing this career. Rony shares his career story, and why he chose the path he’s on now. In this episode with host Michael Zipursky, he shares insights from his book, Amplify Your Influence: Transform How You Communicate and Lead. Rony is a best-selling author, keynote speaker, leadership advisor, and transformational speaker coach. It’s not an easy job, but how can you find joy in speaking and consulting in sales? Here to share his story is Rene Rodriguez. Keynote speaking requires a unique skill set.
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